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Channel: Tom De Schutter – Semiconductor Engineering
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Winning Customer Loyalty

On the day that the Tesla Model 3 was announced, we (and by we I mean my wife, who graciously dedicated her time) stood in line to order a car we had never seen. That is quite the sign of trust in a...

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Team Work

While I am not much of a golf player, I participated in a golf tournament over the summer. It was a very friendly setup with teams of four playing against each other. Each player of the team hits his...

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The Right Kind Of Fun

A couple of weeks ago I went to see “Together Again At Last…For The Very First Time” by John Cleese and Eric Idle at the Center for the Performing Arts in San Jose. I hope all of you recognize both...

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It Feels Like Magic

Over the holidays I visited Universal Studios in Los Angeles with my family. The entire park is full of high tech so-called 4D rides as they add motion and other effects, like spraying water when...

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Learn From The Experts

I visited SNUG Silicon Valley last week. This annual Synopsys User Group event at the Santa Clara Convention Center is always a good way to get in touch with the end users of various EDA products. I...

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Verification And Validation Don’t Mean The Same Thing

While often used intermixed, verification and validation are quite different procedures with different goals and different means to achieve those goals. No better way to clear up the confusion by...

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When A Lot May Not Be Enough

For the last couple of months my son has been trying to save for a Nintendo Switch. The emphasis here is on “trying to.” The problem is that whenever he amasses enough money to buy something else, he...

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Prototyping Building Blocks

Lego has existed for 85 years. The company was founded August 10, 1932, and after all these years, the concept of building structures big and small still hasn’t lost any of its charm. For my children,...

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Going On A Quest

Over the extended Thanksgiving weekend, I went with my family to a hotel with built-in entertainment. The hotel had so many amenities as to make sure that you would never want to leave it: a water...

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Accelerate SSD Software Development And System Validation

The amount of data coming at us or that we produce ourselves in our daily lives continues to grow exponentially. It’s become the norm to stream movies and TV series from Netflix, as well as upload our...

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